Your experience may open the door. Your story determines what people remember.
As careers progress, opportunities increasingly come through conversations, introductions, and referrals.
The question is: when your name comes up, what do people say about you?
In this interactive 60-minute session, Brand Anthropologist Anouk Pappers will challenge participants to look at how they present themselves and how others experience their professional reputation.
She will explore five areas that influence your ability to reach your next goal:
Expect examples, audience interaction, practical questions, and ideas you can immediately apply to your own career, business, or board ambitions. This is not a presentation about personal branding theory. It is a conversation about how people actually form an impression of you, remember you and decide whether to refer you.
Come prepared to ask yourself one question: What do I want people to remember about me?
The session includes Q&A.
About the Speaker:
Anouk Pappers, Brand Anthropologist, Online Presence Architect, CEO Signitt - Founder CoolBrands People
In 2002, Anouk started a storytelling expedition: Around the World in 80 Brands. The goal was to support brands and companies convey their message through storytelling. She traveled the world in search of brands with a purpose and people with a vision. Having started CoolBrands in Amsterdam, she later expanded to Dubai, São Paulo, and New York, working with companies such as PepsiCo, Apple, Google, Mercedes, Harley Davidson, and Unilever. She has interviewed over 900 CEOs, CMOs, and business leaders across the globe and published 15 books chronicling their stories. In 2015, Anouk founded Signitt to focus on the needs of business and social leaders to define their personal brand, craft their narrative, and build their online presence. Signitt has grown in size and scope because of the recognition that it is this combination that enables leaders to reach their next professional goal, whether that means landing a board seat, advancing in their career, pivoting into a new role, or attracting clients, investors, and partners. Drawing on her global experience and insights, Anouk has seen first-hand how clarity of brand and story can transform careers. She has dedicated much of her work to supporting leaders to better position themselves for the future and “use Google as their wing(wo)man.” A sought-after, engaging speaker, she shares practical insights and tactics to help individuals take control of their narrative and grow their visibility in a digital-first world.
When:
Thursday, October 1, 2026
6:00 PM ET – 7:00 PM ET
Cost:
WCNY Supporting Members - $10 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Other Wharton Alumni & Alumni Guests - $20
Gold & Benefactor Members - $0
Meeting Access Information:
Registered guests will receive the Zoom link 24 hours prior to (and the morning of) the event date to the email address provided during registration. If you do not receive the Zoom link within this timeframe, please first check your spam folder to check receipt. If you are registered and are unable to locate the meeting link, please contact Gabriela Sanchez no later than 9:00 AM ET on event date to ensure we have ample time to assist you.
By registering for this event, you agree to the following:
I understand that this session may be recorded and made available, and that my image, name, comments, or questions may appear on-screen.
Pre-registration is required. Please register early as events can and do sell out quickly.
Registration is subject to availability and will close on Thursday, October 1st at 1:00pm.
Cancellations must be made at least two business days prior to the event date by sending an email to Gabriela Sanchez. Refunds or credits for future events are not available for any no-shows or late cancellations. Click here for full details.
As careers progress, opportunities increasingly come through conversations, introductions, and referrals.
The question is: when your name comes up, what do people say about you?
In this interactive 60-minute session, Brand Anthropologist Anouk Pappers will challenge participants to look at how they present themselves and how others experience their professional reputation.
She will explore five areas that influence your ability to reach your next goal:
- Networking – Are the right people thinking of you?
- Your story – Can you explain who you are without reciting your résumé?
- Your online presence and reputation – Does what people find reinforce how you want to be known?
- Your bio, résumé, and materials – Do they tell one consistent story?
- The interview or meeting – When the opportunity comes, can you make yourself memorable?
Expect examples, audience interaction, practical questions, and ideas you can immediately apply to your own career, business, or board ambitions. This is not a presentation about personal branding theory. It is a conversation about how people actually form an impression of you, remember you and decide whether to refer you.
Come prepared to ask yourself one question: What do I want people to remember about me?
The session includes Q&A.
About the Speaker:
Anouk Pappers, Brand Anthropologist, Online Presence Architect, CEO Signitt - Founder CoolBrands People
In 2002, Anouk started a storytelling expedition: Around the World in 80 Brands. The goal was to support brands and companies convey their message through storytelling. She traveled the world in search of brands with a purpose and people with a vision. Having started CoolBrands in Amsterdam, she later expanded to Dubai, São Paulo, and New York, working with companies such as PepsiCo, Apple, Google, Mercedes, Harley Davidson, and Unilever. She has interviewed over 900 CEOs, CMOs, and business leaders across the globe and published 15 books chronicling their stories. In 2015, Anouk founded Signitt to focus on the needs of business and social leaders to define their personal brand, craft their narrative, and build their online presence. Signitt has grown in size and scope because of the recognition that it is this combination that enables leaders to reach their next professional goal, whether that means landing a board seat, advancing in their career, pivoting into a new role, or attracting clients, investors, and partners. Drawing on her global experience and insights, Anouk has seen first-hand how clarity of brand and story can transform careers. She has dedicated much of her work to supporting leaders to better position themselves for the future and “use Google as their wing(wo)man.” A sought-after, engaging speaker, she shares practical insights and tactics to help individuals take control of their narrative and grow their visibility in a digital-first world.
When:
Thursday, October 1, 2026
6:00 PM ET – 7:00 PM ET
Cost:
WCNY Supporting Members - $10 (WCNY supporting membership costs $95/yr at Join/Renew Membership)
Other Wharton Alumni & Alumni Guests - $20
Gold & Benefactor Members - $0
Meeting Access Information:
Registered guests will receive the Zoom link 24 hours prior to (and the morning of) the event date to the email address provided during registration. If you do not receive the Zoom link within this timeframe, please first check your spam folder to check receipt. If you are registered and are unable to locate the meeting link, please contact Gabriela Sanchez no later than 9:00 AM ET on event date to ensure we have ample time to assist you.
By registering for this event, you agree to the following:
I understand that this session may be recorded and made available, and that my image, name, comments, or questions may appear on-screen.
Pre-registration is required. Please register early as events can and do sell out quickly.
Registration is subject to availability and will close on Thursday, October 1st at 1:00pm.
Cancellations must be made at least two business days prior to the event date by sending an email to Gabriela Sanchez. Refunds or credits for future events are not available for any no-shows or late cancellations. Click here for full details.